September 1, 2013 § Leave a comment
i can has cheesberger.
and smart phones.
Before I explain anything, I have to say that I am pretty pumped to live in a time when images can be made and consumed with ease. Technology is accessible, the medias are ubiquitous, and anyone can peruse the archive of everything while they wait in line for sushi or kale salad at lunch. So, I don’t intend to make any implications about hand-baskets headed for hell.
I live in the city and work in a spot right between the Brooklyn and Manhattan Bridges. So, naturally I see many tourists (and just as frequently, natives) with one arm outstretched, mobile-phone in hand, photographing their own faces, or each other, or places, or dogs, or food… on and on… Every morning, afternoon, and evening, I watch people stop and take the exact same photograph from precisely the same spot (search “manhattan bridge dumbo” on google), and this repetition is fascinating. It’s not as simple as copying information over and over; a new photograph is produced each time. It’s the continual recreation of the same information that seems fundamental to it.
There’s something that is comforting about seeing the same content portrayed this way, over and over again. There’s something that is comforting about seeing the same content over again. The familiarity of it, repetition that is, is everywhere. It’s on the news; it’s in gossip; it’s in our behavior; its in our nature. And most importantly, it’s on the internet.
Rather than “picturesque” being a quality that is accidentally true of good content that ends up on the internet, good content is designed and created to be picturesque. The object is to be repeated (I don’t expect the image above to be repeated). That’s what this image is about. Repeated content. And what is more iconic, then the meme of the cat? Surely nothing.